Allan™ and Midge™
What was Allan's role in Barbie's world?
In 1964, Mattel created Allan™ as a best
friend for Ken™, in the same way that Midge™ was a best
friend for Barbie™. Allan™ was the same size as Ken™,
so he could wear all Ken's clothes, in the same way that
Midge™ could wear all of Barbie's clothes. When Allan™
debuted, the lettering on the costume boxes changed from
"Teen Aged Fashions for Ken™ Barbie's Boyfriend™" to
"Tailored fashions for Ken™ and Allan™". Allan's
picture was included on the side of the box as well as the
costume box back to illustrate that he could wear the outfit
as well. It is also widely believed that Allan™ was
created to give Midge™ a boyfriend / love interest.
Prior to Allan's arrival, Midge™ always hung out with
Barbie™ and Ken™. While this threesome was very
popular and did lots of activities together (witness the
Random House storybooks featuring Barbie™, Ken™ and Midge™
as well as their photos together on the various Mattel
fashion booklets), I'm sure Barbie™ and Ken™ were quite
relieved when Allan™ came along to make two happy couples
replace a tag-along situation!
[Above: The original Ken™ outfit box back,
[Above: Two differently sized costume boxes
featuring Allan™ on the back.]
[Above: Sides of the costume boxes noting the
change in wording once Allan™ came on the scene!
They weren't just Ken's clothes any longer...]
[Above: Allan's name featured on the
front and back of Mattel's Fashion Pak clothes and
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